Client Background

We collaborated with Shirazi, a Persian cuisine food counter located in the bustling food court of a prominent mall in Muscat. The brand aimed to deliver authentic Persian flavors while adhering to the unique operational demands of a food court setting.

Project Scope

Menu Development: We designed a pre-plated menu featuring authentic Persian dishes and affordable combo meals tailored for quick service.
Operational Planning: We optimized kitchen workflows to maintain hygiene standards and efficient service under the mall’s regulations.
Regulatory Compliance: We ensured that the full operation met all the mall’s policies and guidelines, including waste management and food safety.

Challenges & Solutions

Challenge: Balancing quality Persian cuisine with competitive pricing for a food court audience.
Solution: We curated a menu with pre-plated meals and affordable combos, ensuring a balance between authenticity and cost-effectiveness.

Challenge: Delivering a seamless experience in a fast-paced food court environment.
Solution: We streamlined operations to minimize wait times, ensuring high service quality despite peak-hour rush.

Project Outcome

We established Shirazi as a standout food counter offering authentic Persian flavors in a food court setting.
The efficient service and affordable pricing attracted a steady stream of loyal customers.
The food counter earned a reputation for delivering hygienic, high-quality meals at competitive prices.

Results

We successfully positioned Shirazi as a go-to spot for Persian cuisine in Muscat’s food court, blending authentic flavors with operational excellence.