Client Background

ABIS Greens, a premier hospitality venture by IB Group, is located in Rajnandgaon, Chhattisgarh, covering a sprawling 50,000 sq. ft. The property features a diverse range of facilities, including two restaurants, a café, two banquet halls, and two lawns. The client sought our expertise to develop a strategic plan that would cater to the unique demands of the Chhattisgarh market and introduce innovative dining experiences.

Project Scope

Market Analysis

Conducted an in-depth analysis of the local market, understanding customer preferences to create a tailored strategy that resonates with the region’s tastes.

Concept Development

Developed and introduced a fine-dine concept alongside casual dining options, blending innovation with local flavors to appeal to diverse tastes.

Operational Planning

Efficiently managed multiple spaces, including the café, banquet halls, and lawns, ensuring smooth operations across all facilities.

Marketing & Branding

Promoted the fine-dining concept in a region unfamiliar with such experiences, utilizing targeted marketing campaigns and community engagement.

Staff Training

Delivered comprehensive staff training to ensure high service standards across all facilities, guaranteeing a consistent and exceptional guest experience.

Ongoing Support

Provided continuous support to adjust operations based on market feedback, ensuring the venue remained responsive to customer preferences.

Challenges & Solutions

Challenge: Introducing the fine-dining concept in Rajnandgaon, where such an experience was unfamiliar, posed initial challenges in customer acceptance.

Solution: We launched targeted marketing campaigns and customer education initiatives, emphasizing the value of fine dining. Gradual operational scaling and strong community engagement helped ensure the successful introduction of the concept.

Project Outcome

ABIS Greens has quickly established itself as one of the most sought-after fine-dining destinations in Rajnandgaon.
The venue’s diverse offerings and exceptional service have set a new benchmark in the region’s hospitality industry, contributing to its sustained success.